Field notes · verified July 4, 2026 · updated monthly

AI SDR Pricing Index: what these tools actually cost

How to read this page: every price is labeled. Vendor-published means the number is on the vendor's own site (linked). Third-party reported means the vendor hides pricing and the range comes from named 2026 pricing breakdowns. Quote-only means nobody outside a sales call knows. We are a vendor too (last row), and we wrote our own trade-offs in.

The market, one axis · entry price per month, log scale

$200

$500

$1k

$2k

$5k

Clay

$185

Artisan

~$280

Jason AI

~$500

Coldreach

$899

AiSDR

$900

Regie.ai

$1,800*

11x

$3,000

Piper

~$3,500

vendor-published third-party reported quote-only*Regie: min config, 10 seats · Altitude isn't on the meter: one-time build, you own it after

11x

Alice (AI SDR digital worker)Partially published

Starts at $36,000/year (their words); typical first-year deals reported at $50k-60k

11x's own pricing page says Alice 'starts at $36,000 per year on the Growth plan'; Pro and Enterprise are quote-only. Third-party breakdowns (Breakout, Landbase, MarketBetter) converge on roughly $5,000/month, 12-month commitments, and implementation fees that often push year one to $50k-60k.

Source: 11x.ai/products/alice/pricing · verified July 4, 2026

AiSDR

AiSDRVendor-published

From $900/month (1,200 AI messages), $2,500/month for 4,500 messages

One of the few vendors with real public pricing: Explore at $900/month and Grow at $2,500/month, priced by AI message volume with unlimited seats, quarterly billing, and a 20% discount on annual. Leads are bundled with the message tier.

Source: aisdr.com/pricing · verified July 4, 2026

Artisan

Ava (AI BDR)Third-party reported

Reported from ~$280-660/month self-serve; ~$2,000-5,000+/month at volume

Artisan has a pricing page but final numbers go through sales. Third-party reports place self-serve entry tiers around $280-660/month and volume plans from roughly $2,000/month (about 12k leads/year) to $5,000+/month (65k+ leads/year). Pricing scales with contacted lead volume.

Source: artisan.co/pricing · verified July 4, 2026

Coldreach

ColdreachVendor-published

From $899/month

Coldreach lists a starting price of $899/month for its research-first, signal-based outbound engine that monitors accounts for buying signals and drafts outreach from them.

Source: coldreach.ai · verified July 4, 2026

Regie.ai

RegieOne / AI SEPPartially published

AI SEP $180/user/month (10-seat min); Force Multiplier $499/user/month; RegieOne quote-only

Regie publishes per-seat tiers: AI SEP at $180/user/month on annual contracts with a 10-seat minimum, Force Multiplier Rep at $499/user/month with a 5-seat minimum. The full RegieOne platform is quote-only (third parties report $2,000-6,000/month), with add-ons like the AI dialer at $150/user/month.

Source: regie.ai/pricing · verified July 4, 2026

Reply.io

Jason AIThird-party reported

Reported from ~$500/month, scaling to $1,500-3,000/month by contact volume

Jason AI is priced separately from Reply's base sales-engagement platform. Third-party breakdowns report entry around $500/month for roughly 1,000 active contacts, scaling to $1,500-3,000/month at higher volumes, on top of platform costs.

Source: reply.io/jason-ai · verified July 4, 2026

Qualified

Piper (AI SDR)Quote-only

No public pricing; reported at $42k-68k/year list, Salesforce required

Qualified does not publish Piper's pricing. Third-party reports place list price between $42,000 and $68,000 per year, with real total cost often higher once Salesforce (mandatory) and add-ons are counted. Built for inbound website conversion rather than cold outbound.

Source: qualified.com/pricing · verified July 4, 2026

Clay

Clay (data + workflow substrate)Vendor-published

Launch $185/month; Growth $495/month (post-March-2026 plans)

Not an AI SDR itself, but the substrate many teams and agencies build theirs on. After the March 2026 pricing overhaul: Launch at $185/month (2,500 data credits, 15,000 actions) and Growth at $495/month, with a dual credit system separating data purchases from workflow actions. Budget extra for data provider credits at volume.

Source: clay.com/pricing · verified July 4, 2026

Altitude

Custom-built AI outbound systemProject-based

Project-based; you own the code, no per-seat fees after handover

Full disclosure: this is us. A custom build is a one-time engagement that hands over the entire system (research agents, signal detection, personalization, QA) as code the client owns. No subscription after handover; ongoing cost is your own API usage. Not the cheapest way to start, and it takes weeks rather than a day. It makes sense when your market needs non-standard signals or you want the system as an asset.

Source: altitudebiz.dev · verified July 4, 2026

The four pricing models, decoded

Digital worker (11x, Qualified): one autonomous “AI employee” priced like a hire, $36k-68k/year, almost always on annual contracts. You are renting capacity, and the price hides in the sales call.
Volume tiers (AiSDR, Artisan, Jason AI, Coldreach): $500-2,500/month priced by messages or contacted leads. Transparent and cancelable, but the engine and your data live in their product.
Per-seat AI engagement (Regie.ai): $180-499/user/month, closest to classic SaaS. The AI assists reps rather than replacing the motion.
Build (Clay DIY, or a custom shop like us): Clay from $185/month plus your time, or a one-time project where the finished system is yours. Slowest to start, only model where spend becomes an asset.

Play it: what does renting actually add up to?

$72,000

11x Alice (published floor) · 24 months

6 mo2 yrs3 yrs

And on the day you stop paying, the system is gone. A custom build is a one-time project: the agents, the data, and the code stay yours. That is the trade this whole page is about.

Common questions

How much does an AI SDR cost in 2026?

Published entry points run from about $500-900/month (Jason AI, AiSDR, Coldreach) to $3,000-5,600/month for autonomous digital workers (11x Alice, Qualified Piper), with annual commitments of $36k-68k common at the top end. Per-seat AI sales engagement tools run $180-499/user/month. Custom-built systems are one-time projects where you own the code afterward.

How much does 11x cost?

11x's own pricing page says Alice starts at $36,000 per year on the Growth plan, with Pro and Enterprise quote-only. Third-party reports from 2026 converge on roughly $5,000/month with 12-month commitments and implementation fees, putting typical first-year cost at $50k-60k.

Why don't most AI SDR vendors publish pricing?

Quote-only pricing lets vendors price against your budget rather than a list, and usually signals annual commitments and negotiable discounts. Treat an unpublished price plus a 12-month contract as part of the total cost of ownership: you are also buying reduced flexibility.

Is building a custom AI SDR cheaper than renting one?

Over one year, usually not. Over several years, often yes: a rented digital worker at $36k-60k/year repeats every year, while a custom build is a one-time project plus your own API costs (typically a few dollars per fully-researched account). The bigger difference is ownership: when a rental ends, the system is gone; a custom build stays yours.

Deciding between renting and owning?

We published an honest comparison of the agencies and platforms (including our own weaknesses), and our free tools show the custom approach working live.

Read the comparison Try the free ROI tool

Maintained by Altitude, an AI GTM agency. Prices change; each row carries its verification date and source, and we re-verify monthly. Spot something outdated? Email amit@altitudebiz.dev and we'll fix it.